Bud Goodall starts out with this truth:
We on the left suck at narratives.
We do – at least compared to the right - be that right the economic libertarians, the religious conservatives, the neo-cons, or the conspiracy theorists like the Birthers. Slowly but surely those on the right have spun their tales so well, that what they say is too often taken for granted, as given, as the way things are and the way things ought to be. All these ‘givens’ aren’t givens at all. They are stories told over and over and over until we believe them to be true. For instance:
“Free markets should be unfettered!” (Hello financial crisis.)
“Democrats are weak on defense!” (Goodbye Osama Bin Laden!)
“Jesus was not interested in justice!” (Hello? Have you read the New Testament?)
“Obama is a Kenyan born Muslim!” (Hello long-form birth certificate!)
“Rush Limbaugh is a Big Fat Idiot!” (Yes, ridicule is helpful but not constructive in the long term.)
Sure, we have facts on our side.
Yes, the deficit was caused by the Bush tax cuts and the wars.
Yes, Jesus was interested in justice.
Yes, the founding fathers were human with human foibles.
Yes, Teabaggers gave themselves that name without knowing what “Teabagging” is.
Here’s the thing: facts only matter if they are embedded in a good story. To quote Reagan’s 1988 slip up: “Facts are stupid things.” Narratives drive information, not the other way around.
Have you ever wondered how Al Queda can recruit people into killing themselves? Have you ever wondered why Glenn Beck’s conspiracies were accepted by so many? Have you ever wondered why the Birther issue will not die? Have you ever wondered why people who say they follow Jesus only follow the free-market Jesus? Have you ever wondered why academics are losing the battle over who academics are and what we do? Have you ever wondered what ever happened to the concept of the common good (clean air and water, state and national forests, public education, etc.)? Here you will find the stories conservatives tell dismantled, examined, and critiqued.
Finally Goodall doesn’t let us off the hook. He delivers to us an ultimatum. If we don’t start actively writing our narratives to counter the conservative narratives, we will no longer have the words by which to tell our narrative.
Read it. Practice it.
